BORDERS TO OPEN NEW STORE AT PHL
PHILADELPHIA, Dec. 9 /PRNewswire/ -- Borders, a leading retailer of books,music and movies, will open a new store Dec. 17 at Philadelphia InternationalAirport. The 909-square-foot store, located between Concourses D and E, willbe the retailer's second store in the airport. It will offer over 7,000 booktitles, including audiobooks, top selling DVDs and CDs as well as select giftsand stationery items -- all in an award-winning retail format.
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"We are pleased to be opening a second Borders store in the PhiladelphiaInternational Airport," said Jill Lyon, vice president of store planning andconstruction for Borders Group. "Our airport stores offer a great selection ofbooks, DVDs and CDs to entertain travelers. Whether customers are looking forthe hottest bestsellers, beloved classics or are hoping to discover a newauthor, they will find something perfect to enjoy en route to their nextdestination at Borders."
Borders also operates stores in airports located in Indianapolis; Detroit;Baltimore; Phoenix; Orlando, Fla.; Seattle; Dallas; Boston; Houston; LasVegas; Miami; Raleigh-Durham, N.C.; Washington, D.C. and Cincinnati, as wellas at John F. Kennedy, LaGuardia and Newark airports in the New York Cityarea.
This year, Borders was awarded the "Best Specialty Retail Brand Operator"and "Retailer with Highest Regard for Customer Service" by Airport RevenueNews (ARN), a leading publication for airport executives, concessionaires andothers involved in the aviation industry. Previously Borders was awarded the"Airport Revenue News Best Concessions" prize in 2006 for the "Large RetailerDivision," and in 2005, second place in the categories of "Best AirportRetailer" and "Retailer with the Highest Regard for Customer Service." In2004, the Borders airport store division was named "Best Retail SpecialtyBrand Operator," and in 2003, ARN recognized Borders as the "2003 Best NewSpecialty Retail Concept," almost immediately after the first Borders-brandedairport store opened in 2002. The ARN awards are the most prestigious in theindustry with approximately 3,000 airport executives, consultants andconcessionaires along with an independent panel of judges nominating andselecting airport retailers for the awards.
Source - International Business Times