Airport Aims to Occupy Travelers With Shopping|
The Philadelphia International Airport will launch an advertising campaign this winter to boost sales at its shops and restaurants. The "Please remain unseated" campaign is intended to amuse travelers who are having to spend more and more time in airports -- a byproduct of added security. It was created by Jack Horner Communications Inc., an advertising and public relations firm with offices in King of Prussia, Pa., and Pittsburgh. MarketPlace Redwood LP has the city contract to manage retail offerings. It oversees 125 locations, including stores, restaurants and service providers. It also manages 30 to 40 retail kiosks. MarketPlace Redwood is a partnership of MarketPlace Management of Newton, Mass., and the Redwood Advisory development firm of Philadelphia.